Digital Campaign Portfolio: PetSmart

The main goal of this digital storytelling campaign is to promote a new mobile vet subcategory for PetSmart through an intriguing, authentic, and involving narrative. The elements included in the digital storytelling campaign included a press release, blog post, micro-podcast, planned social media posts, and long-form video layout. Each of these elements of the campaign was developed utilizing an IMC framework.

Being able to portray a compelling story is an important part of developing marketing campaigns, especially when promoting new products or services. This example showcases my ability to create cohesive campaign elements that utilize storytelling to reach a brand’s target audience.